Equinox
Equinox Marketing Agency Since 2019
Intelligent acquisition systems • automation • retention infrastructure
Performance media system
Paid Acquisition Engine
A paid acquisition layer designed to lower CAC while giving founders faster feedback on what creative, messaging, and landing experiences actually scale.
Primary win
30–60% CAC reduction
when the funnel and media logic are tightened together
Channels
Meta + Google
plus high-intent demand capture and supporting funnel layers
Focus
Signal speed
creative learning and budget control
How it gets done
The execution path behind the service.
Step 1
Account diagnosis
We read the current structure, attribution quality, creative fatigue, landing-page leaks, and audience overlap to understand where spend is wasted.
Step 2
Offer and message mapping
We clarify what each campaign should communicate so the ad promise, landing-page promise, and conversion action stay aligned.
Step 3
Creative and media loop
We run a continuous cycle of testing, budget reallocation, and creative replacement so learning compounds instead of stalling.
Step 4
Funnel-backed scaling
As performance improves, we scale with tighter reporting and cleaner decision rules instead of reactive overspending.
Operating model
What gets shipped
Campaign structure recommendations, creative-testing logic, audience plans, reporting views, and landing-page improvement direction.
How it gets done
Media buyers, growth strategists, and funnel operators work together rather than letting paid media run in isolation.
Typical timeline
The first diagnosis and structure changes happen fast, while stable CAC improvement comes from weekly learning loops and disciplined iteration.
Ideal fit
Apps and brands already spending but not learning fast enough
Founders who want lower CAC without slowing scale
Teams with creative fatigue or weak attribution clarity
Deliverables
What the team actually ships.
Deliverable 01
Account audit
Deliverable 02
Creative testing framework
Deliverable 03
Budget and audience recommendations
Deliverable 04
Landing-page feedback
Deliverable 05
Weekly reporting narrative
Deliverable 06
Scale/no-scale decision rules
FAQs
What founders usually ask before they engage.
Next step
If this is the lever you need, we can map the right execution path.
We can turn this into a tighter audit, a service plan, or a founder conversation depending on how ready the team is to move.